Northstar is well informed and fully-immersed.
Our fingers are on the pulse and we are
continually inspired by the world around us.
Jamie Gordon, VP Consumer Anthropology, to host a webinar introducing Northstar’s “3 C’s” contextual framework for strategic research on May 29.
Levi’s remains one of the most recognisable and popular brands in a category that has since become saturated.
Northstar is featured in Admap, part of WARC – which is the world’s most comprehensive marketing information service – regarding researching implicit memory
A recent Globe & Mail Editorial makes the basic point that the perception of polling errors hurts democracy.
The market research sector is becoming increasingly competitive, so how do you position yourself as standing out from the crowd versus the bigger beasts?
Northstar contributes to Fourth Source, a leading UK based digital marketing site, about the rules which govern social media marketing to SMEs.

Interactive discussions to find insights, probe attitudes and explore consumer perceptions.

Online focus group, where participants share their thoughts while maintaining their anonymity.

Attendees are interviewed during their experience to provide feedback while memories are fresh.

Individual interviews to explore detailed information and provide personal perspective.

Study of social and cultural context to determine what drives attitudes, values and behaviors.

Study of how meaning is constructed and understood using signs/symbols to “decode” culture.

Virtual communities that focus on target participants to gain greater context and understanding.

Moderator-accompanied shopping to better understand purchase decisions in the “real world”.

Web questionnaire to provide quantitative information on consumer attitudes and behaviors.

Text message-based surveys using cellular phones, often with quick response rates.

Interactive discussions that allow customers to give feedback and gain clarity during a survey.

Paper-based questionnaires sent to homes to identify key needs, typically by household.

Group of pre-screened respondents to complete online surveys for gaining deeper insights.
Track and optimize social media with insightful analytics capabilities, powered by MDC’s Attention.

Live consumer interaction with new products (experience, taste, drive, etc.) to provide feedback.