Northstar is well informed and fully-immersed.
Our fingers are on the pulse and we are
continually inspired by the world around us.
Northstar recently provided a commentary on “Branding Happy” and how injecting fun into a brand can help it resonate with consumers.
Northstar is proud to have supported the award-winning Union Pearson Express – the new air-rail link currently under construction in Toronto.
Northstar’s latest feature on the Huffington Post discusses voice of the customer.
We provide an introduction to the Northstar Kano model and its value to automotive researchers regarding understanding customer quality perceptions.
Jamie Gordon, VP Consumer Anthropology, to host a webinar introducing Northstar’s “3 C’s” contextual framework for strategic research on May 29.
Levi’s remains one of the most recognisable and popular brands in a category that has since become saturated.

Interactive discussions to find insights, probe attitudes and explore consumer perceptions.

Online focus group, where participants share their thoughts while maintaining their anonymity.

Attendees are interviewed during their experience to provide feedback while memories are fresh.

Individual interviews to explore detailed information and provide personal perspective.

Study of social and cultural context to determine what drives attitudes, values and behaviors.

Study of how meaning is constructed and understood using signs/symbols to “decode” culture.

Virtual communities that focus on target participants to gain greater context and understanding.

Moderator-accompanied shopping to better understand purchase decisions in the “real world”.

Web questionnaire to provide quantitative information on consumer attitudes and behaviors.

Text message-based surveys using cellular phones, often with quick response rates.

Interactive discussions that allow customers to give feedback and gain clarity during a survey.

Paper-based questionnaires sent to homes to identify key needs, typically by household.

Group of pre-screened respondents to complete online surveys for gaining deeper insights.
Track and optimize social media with insightful analytics capabilities, powered by MDC’s Attention.

Live consumer interaction with new products (experience, taste, drive, etc.) to provide feedback.