Women Uncovered as Untapped Target for NHL Advertisers
In time for the close of the 2012 NHL Playoffs, Northstar released the results of an in-depth, socio-cultural context study that unlocks insights into how Canadian viewers watch hockey and engage with advertisers during games.
Market Research on Trial: Do you plead science or art?
Historically, disciplines have been placed into the categories of art or science. Market research is traditionally a scientific discipline. However, is market research now turning from a science into an art?
The 3 C’s Framework For Consumer Anthropology
When most people think about Consumer Anthropology, many go straight to the ethnographic research space. Northstar is different by applying context from three distinct points of view: client context, cultural context and consumer context.
Research in the Digital Age
The ability to go online has never been easier. True to Mooreâ€™s Law, connected devices have become faster, cheaper and more reliable than ever. Consequently, brand interactions have already substantially changed and the “third screen” is really taking off.
From Influence to Empowerment: Evolving Brand Strategy
In the creative consumer culture, if influencing behavior and thought is the goal, standing alone or having a louder voice is no longer enough. Today, the real game-changers are the ones who encourage more people to play
Tim Hortons is Brand Most Associated with Hockey: Study
A new study from Torontoâ€™s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHLâ€™s on-ice product and its advertising partners, particularly during the peak playoff period.