Market Research: Put it to Good Use, Not Misuse
Market research can get a bad name, but as Rhiannon Price of Northstar notes, could this be because it is sometimes carried out and used in the wrong way?
The Evolution of Halloween as a Consumer Ritual
Itâ€™s scary how our consumer culture latches on to a spooky cultural tradition such as Halloween and manages to find ways to make it economically viable.
Understanding Overseas Customers
What are the best ways to understanding overseas customers? Rhiannon Price is an international market researcher for Northstar and a featured panelist for the Guardian newspaper.
Business Innovation Challenges: No Thank You
George Brown Collegeâ€™s Toronto Next: Return on Innovation study conducted by Northstar Research Partners casts a sobering light on the GTAâ€™s underperforming business innovation record.
Northstar’s Beat on the Street – 4G Mobile Broadband Launch
US Presidential Election 2012 Debates
With the third, and final, 2012 US Presidential Election Debate now complete, Northstar wanted to dig a little deeper as to what is going on behind the scenes as leaders prepare for such events.
Saying Hello! New Northstar Team Member
Our new Junior Research Executive, Jacob Harbord, introduces himself and talks about his goals for a career in market research.
How Couples Can Come Together During the NHL Lockout
The NHL lockout is forcing most Canadians to overcome one of the biggest first-world problems since the iPhone 5 sold out. For if hockey makes us Canadian, then only whining about missing it can make us more Canadian.
Branding Via Social Media
The social media â€˜boomâ€™ has meant that there are many channels open to you. However, 3 key points should drive your decision regarding which channels to use.
New Study Shows Affluent Investor Trust Increasing
Third Edition of “Rebuilding Investor Trust” Study, Finds Investors Are More Determined, More Involved and More Satisfied With Their Financial Advisors and Institutions