Myopia is the Enemy:  MRIA Market Research Insights Conference

Myopia is the Enemy: MRIA Market Research Insights Conference

29 November 2012

Northstar’s Jeffrey Histed is a featured market research insights panelist at the upcoming MRIA Social Connect Conference on December 5. Please join us!

James Bond as Brand Bond

26 November 2012
Toronto Vs. New York: Northstar Reveals Bike Lane Priorities

Toronto Vs. New York: Northstar Reveals Bike Lane Priorities

14 November 2012

How do Torontonians really feel about bike lanes? A recent study, conducted by Northstar, uncovered that Torontonians think they are a great idea.

US Presidential Election: The Numbers (Almost) Never Lie

US Presidential Election: The Numbers (Almost) Never Lie

6 November 2012

Statistical results suggest that approximately 313 electoral college votes will go to Obama, well above the 270 votes required to retain the presidency.

James Bond:  On Her Majesty’s Branding Services

James Bond: On Her Majesty’s Branding Services

5 November 2012

What is the unobvious, but enormous, once globally domineering brand which is promoted throughout Skyfall, the latest James Bond film?

Jamie Gordon: Market Research VIP

Jamie Gordon: Market Research VIP

2 November 2012

Jamie Gordon’s priorities lie in advancing the understanding of human and cultural insights that lead to brand and business growth, making her a VIP in market research.