9 Years of Facebook:  The 9 Wonders of Facebook

9 Years of Facebook: The 9 Wonders of Facebook

31 January 2013

On the 4th of February the world will say Happy 9th Birthday to Facebook. In commemoration, I reflect on the 9 wonders of Facebook.

Millennials and The New American Reality

Millennials and The New American Reality

29 January 2013

The American Dream has morphed into a new American Reality for Millennials. To say Millennials have gone through a lot of change is an understatement.

Survival of the Fittest in 2013: Adapt or Die

Survival of the Fittest in 2013: Adapt or Die

24 January 2013

HMV and Blockbuster are now gone, just days into 2013. What did they miss in the survival of the fittest? How can other British brands avoid this fate?

Top 10 New Year’s Resolutions for CMOs

Top 10 New Year’s Resolutions for CMOs

22 January 2013

What are the Top 10 New Year’s Resolutions for CMOs? Northstar’s Tim Bishop shares with The Marketer how CMOs can stay on track to meet their 2013 goals.

Lance Admits Lies: Marketing & Sport Implications

Lance Admits Lies: Marketing & Sport Implications

17 January 2013

Capping off a seemingly unbelievable (…and now we know why) career of cycling victories, Lance admits lies surrounding his performance to Oprah.

Promoting Brand Loyalty:  Northstar’s Loyalty ‘A-R-E-A’

Promoting Brand Loyalty: Northstar’s Loyalty ‘A-R-E-A’

14 January 2013

To promote brand loyalty, a brand needs something unique, something that competitors cannot easily replicate and use to pull its customers away from it.

AMA Toronto Events: Youth Marketing Video

11 January 2013
Self Driving Cars: What Is The Ultimate Impact of Low-Effort Mobility?

Self Driving Cars: What Is The Ultimate Impact of Low-Effort Mobility?

8 January 2013

I am the first to admit that the road will be a lot better off when I am behind the wheel of a self driving car. I am a terrible driver. It’s True.

Online Branding ABCs:  Northstar in the News

Online Branding ABCs: Northstar in the News

3 January 2013

Northstar’s Jack Miles shared his thoughts with The Huffington Post on how marketers can best maximise their online branding – it’s as easy as A,B,C.

Happy New Year from Northstar!

Happy New Year from Northstar!

1 January 2013

From all of us here at Northstar, we wish you a Happy New Year and all the best for a prosperous 2013 as we celebrate our 15th Anniversary!