The “Super” in Superbrands

The “Super” in Superbrands

27 February 2013

As the 2013 Superbrands are released, Northstar discusses what makes them so Super?

Cancer Research UK’s Dryathlon: A Reflection

Cancer Research UK’s Dryathlon: A Reflection

15 February 2013

There are people we all know who give up alcohol for January. Too much at Christmas, a fresh start or to save money, so I thought, why not get sponsored to do it? Enter Cancer Research UK’s Dryathlon!

Valentine’s Day: Love & Consumerism

14 February 2013
Valentine’s Day Love & Consumerism: A Match Made in Brand Heaven

Valentine’s Day Love & Consumerism: A Match Made in Brand Heaven

13 February 2013

Valentine’s Day is fast approaching – but what does this mean for marketers?

Super Bowl 2013: Ad & Sponsorship Feedback

12 February 2013
What Marketers Can Learn From Lance Armstrong

What Marketers Can Learn From Lance Armstrong

5 February 2013

Northstar’s Jack Miles shares his views with the Huffington Post about what marketers can learn from Lance Armstrong.