The “Super” in Superbrands
As the 2013 Superbrands are released, Northstar discusses what makes them so Super?
Cancer Research UK’s Dryathlon: A Reflection
There are people we all know who give up alcohol for January. Too much at Christmas, a fresh start or to save money, so I thought, why not get sponsored to do it? Enter Cancer Research UKâ€™s Dryathlon!
Valentine’s Day: Love & Consumerism
Valentine’s Day Love & Consumerism: A Match Made in Brand Heaven
Valentine’s Day is fast approaching â€“ but what does this mean for marketers?
Super Bowl 2013: Ad & Sponsorship Feedback
What Marketers Can Learn From Lance Armstrong
Northstarâ€™s Jack Miles shares his views with the Huffington Post about what marketers can learn from Lance Armstrong.