Market Research in the Increasingly Public World

Market Research in the Increasingly Public World

28 March 2013

In a world where data and insight are becoming increasingly available, how can market research mitigate the risks and remain relevant?

Hothouse Foresight 2013 Launched

Hothouse Foresight 2013 Launched

22 March 2013

Q: What do volatility, the Chinese economy and the networked individual all have in common?
A: They were all talking points at the launch of Hothouse Foresight 2013

New Fiat Ad: Inspired Target Customer Or Misunderstood Social Demographics?

New Fiat Ad: Inspired Target Customer Or Misunderstood Social Demographics?

19 March 2013

Northstar question the demographics behind Fiat’s latest advert

Northstar Helps Kwittken Launch Hothouse Foresight Trends Research

Northstar Helps Kwittken Launch Hothouse Foresight Trends Research

13 March 2013

What are the macro level trends which will govern our world over the next 12-18 months? Northstar and Kwittken dig deeper on trends research to find out.

Rebranding Financial Services: A Human Insight Based Business Model

Rebranding Financial Services: A Human Insight Based Business Model

12 March 2013

How can financial services firms manage the often-critical mindset of investors while inspiring the next generation? Sit down for a coffee and let’s chat.

Top 10 Tips to Win at Experiential Sampling

Top 10 Tips to Win at Experiential Sampling

11 March 2013

To get your product in the head, heart or hand of consumers is challenging. These experiential sampling case studies show how to craft a new brand launch.

Gender Inequality Still Thought To Exist

Gender Inequality Still Thought To Exist

8 March 2013

For International Women’s Day, Northstar recently conducted some research on gender inequality in society, as featured on www.themarketingblog.co.uk.

Podcast: Culture Trumps Strategy

Podcast: Culture Trumps Strategy

7 March 2013

Companies now need to understand that their customers are first part of a larger human culture before they are people who buy and consume things.

Survival Of The Fittest In 2013: Adapt Or Die – GreenBook Blog

Survival Of The Fittest In 2013: Adapt Or Die – GreenBook Blog

7 March 2013

From the GreenBook Blog: to compete in today’s environment, it’s clear that brands need to work harder and represent more than their product or service.

What are Your Superbrands?

5 March 2013