Market Research in the Increasingly Public World
In a world where data and insight are becoming increasingly available, how can market research mitigate the risks and remain relevant?
Hothouse Foresight 2013 Launched
Q: What do volatility, the Chinese economy and the networked individual all have in common?
A: They were all talking points at the launch of Hothouse Foresight 2013
New Fiat Ad: Inspired Target Customer Or Misunderstood Social Demographics?
Northstar question the demographics behind Fiatâ€™s latest advert
Northstar Helps Kwittken Launch Hothouse Foresight Trends Research
What are the macro level trends which will govern our world over the next 12-18 months? Northstar and Kwittken dig deeper on trends research to find out.
Rebranding Financial Services: A Human Insight Based Business Model
How can financial services firms manage the often-critical mindset of investors while inspiring the next generation? Sit down for a coffee and let’s chat.
Top 10 Tips to Win at Experiential Sampling
To get your product in the head, heart or hand of consumers is challenging. These experiential sampling case studies show how to craft a new brand launch.
Gender Inequality Still Thought To Exist
For International Womenâ€™s Day, Northstar recently conducted some research on gender inequality in society, as featured on www.themarketingblog.co.uk.
Podcast: Culture Trumps Strategy
Companies now need to understand that their customers are first part of a larger human culture before they are people who buy and consume things.
Survival Of The Fittest In 2013: Adapt Or Die – GreenBook Blog
From the GreenBook Blog: to compete in todayâ€™s environment, it’s clear that brands need to work harder and represent more than their product or service.