The Northstar Kano Model Adaptation in Automotive Research

The Northstar Kano Model Adaptation in Automotive Research

27 May 2013

We provide an introduction to the Northstar Kano model and its value to automotive researchers regarding understanding customer quality perceptions.

Webinar:  Consumer Anthropology via PSS & Ethnography

Webinar: Consumer Anthropology via PSS & Ethnography

22 May 2013

Jamie Gordon, VP Consumer Anthropology, to host a webinar introducing Northstar’s “3 C’s” contextual framework for strategic research on May 29.

In Levi’s We Trust

In Levi’s We Trust

21 May 2013

Levi’s remains one of the most recognisable and popular brands in a category that has since become saturated.

Researching Implicit Memory: Get to the Truth

Researching Implicit Memory: Get to the Truth

17 May 2013

Northstar is featured in Admap, part of WARC – which is the world’s most comprehensive marketing information service – regarding researching implicit memory

Do “Polling Errors” Hurt Democracy?

Do “Polling Errors” Hurt Democracy?

16 May 2013

A recent Globe & Mail Editorial makes the basic point that the perception of polling errors hurts democracy.

Standing Out From the Crowd

Standing Out From the Crowd

7 May 2013

The market research sector is becoming increasingly competitive, so how do you position yourself as standing out from the crowd versus the bigger beasts?

Marketing to SMEs via Social Media

Marketing to SMEs via Social Media

2 May 2013

Northstar contributes to Fourth Source, a leading UK based digital marketing site, about the rules which govern social media marketing to SMEs.