The Northstar Kano Model Adaptation in Automotive Research
We provide an introduction to the Northstar Kano model and its value to automotive researchers regarding understanding customer quality perceptions.
Webinar: Consumer Anthropology via PSS & Ethnography
Jamie Gordon, VP Consumer Anthropology, to host a webinar introducing Northstarâ€™s â€œ3 Câ€™sâ€ contextual framework for strategic research on May 29.
In Levi’s We Trust
Levi’s remains one of the most recognisable and popular brands in a category that has since become saturated.
Researching Implicit Memory: Get to the Truth
Northstar is featured in Admap, part of WARC – which is the world’s most comprehensive marketing information service – regarding researching implicit memory
Do “Polling Errors” Hurt Democracy?
A recent Globe & Mail Editorial makes the basic point that the perception of polling errors hurts democracy.
Standing Out From the Crowd
The market research sector is becoming increasingly competitive, so how do you position yourself as standing out from the crowd versus the bigger beasts?
Marketing to SMEs via Social Media
Northstar contributes to Fourth Source, a leading UK based digital marketing site, about the rules which govern social media marketing to SMEs.