Youth Marketing Via Facebook: Changing Times and a New Direction
Facebook use among youths is declining, but why? What effect does this have for youth marketing?
The Losing Candidate In The Apprentice Boardroom
Market research was recently featured on The Apprentice, but how was it portrayed?
“Branding Happy” as Featured in The Marketer
Northstar recently provided a commentary on “Branding Happy” and how injecting fun into a brand can help it resonate with consumers.
Toronto’s Union Pearson Express Wins Project of the Year
Northstar is proud to have supported the award-winning Union Pearson Express – the new air-rail link currently under construction in Toronto.
Hothouse Foresight 2013: the Trends Shaping our World
VOC: Voice of the Customer or Voice of Change?
Northstarâ€™s latest feature on the Huffington Post discusses voice of the customer.