The Importance of Branding When it Comes to Naming the Royal Baby, and the Associations of Each Name

The Importance of Branding When it Comes to Naming the Royal Baby, and the Associations of Each Name

25 July 2013

Northstar examines the role of branding when naming a royal baby.

Marketing Memories:  Leveraging Sport Sponsorships Effectively

Marketing Memories: Leveraging Sport Sponsorships Effectively

15 July 2013

Northstar’s Tim Bishop responds to The Marketer magazine on a sport sponsorships article regarding the 2012 Olympics, specifically around impact and legacy.

From the Chinese Automotive Market to Fracking for Fuel

From the Chinese Automotive Market to Fracking for Fuel

15 July 2013

Kwittken + Company and Northstar take a look at some of the key issues facing the automotive market.

Robinsons: Serving Up a Sponsorship Ace at Wimbledon

Robinsons: Serving Up a Sponsorship Ace at Wimbledon

12 July 2013

Want to know how to serve up a sponsorship ace at Wimbledon? Ask British juice brand Robinsons.

Which brand do you most associate with Wimbledon?

Which brand do you most associate with Wimbledon?

8 July 2013

Andy Murray may have won the men’s singles, but which of the official suppliers came out on top in the battle of the brands?

LinkedIn: Mastering The Art Of The Professional Self

LinkedIn: Mastering The Art Of The Professional Self

4 July 2013

To celebrate LinkedIn’s 10th anniversary, Northstar discusses the importance of developing your personal brand and embracing the role of a thought leader.

How the Future of CSR        is Changing Brand Management

How the Future of CSR is Changing Brand Management

2 July 2013

The Future of CSR is a hot topic – so how should brands best handle it?