The Importance of Branding When it Comes to Naming the Royal Baby, and the Associations of Each Name
Northstar examines the role of branding when naming a royal baby.
Marketing Memories: Leveraging Sport Sponsorships Effectively
Northstar’s Tim Bishop responds to The Marketer magazine on a sport sponsorships article regarding the 2012 Olympics, specifically around impact and legacy.
From the Chinese Automotive Market to Fracking for Fuel
Kwittken + Company and Northstar take a look at some of the key issues facing the automotive market.
Robinsons: Serving Up a Sponsorship Ace at Wimbledon
Want to know how to serve up a sponsorship ace at Wimbledon? Ask British juice brand Robinsons.
Which brand do you most associate with Wimbledon?
Andy Murray may have won the menâ€™s singles, but which of the official suppliers came out on top in the battle of the brands?
LinkedIn: Mastering The Art Of The Professional Self
To celebrate LinkedIn’s 10th anniversary, Northstar discusses the importance of developing your personal brand and embracing the role of a thought leader.
How the Future of CSR is Changing Brand Management
The Future of CSR is a hot topic â€“ so how should brands best handle it?