Infographic | Google has a staggering 85% global search market share

Infographic | Google has a staggering 85% global search market share

30 September 2013

Today (Friday 27th September 2013) is Google’s 15th anniversary. This infographic is by Northstar’s Aleksandra SzymaÅ„ska and explores Google’s milestones and possible future innovations.

Why It’s Not Enough to Be Liked on Social Media

Why It’s Not Enough to Be Liked on Social Media

27 September 2013

Perhaps the exploitation of social media was always inevitable. After all, could brands really sit by and not capitalise on the holy grail of real people recommending brands and services based on their real experiences?

Census: Why the focus on ‘progress’ is problematic

Census: Why the focus on ‘progress’ is problematic

12 September 2013

Northstar shares their opinion regarding proposals to change the UK census with leading market research site Research Live.

Northstar on Speakers’ Corner

Northstar on Speakers’ Corner

10 September 2013

Throughout September, Northstar are sharing their work with marketing and research peers at a series of industry events – here are the details.