Trend or Treating: How “ Halloween Costume Analysis ” Can Benefit Marketers

Trend or Treating: How “ Halloween Costume Analysis ” Can Benefit Marketers

31 October 2013

While Google’s recently published list of the Most Searched Halloween Costumes for 2013 may seem riddled with fads, Northstar spots some key cultural trends and explains what they mean for marketers.

Making The Cut: A recruiter’s insight into making it onto the “yes pile”

Making The Cut: A recruiter’s insight into making it onto the “yes pile”

28 October 2013

What happens when more than 300 people apply for one junior position at a company? And how do recruiters select a shortlist? Liz Hardman talks to GuardianJobs about getting in the “yes pile”.

Northstar Nominated For MRS/BIG Business Research Award

Northstar Nominated For MRS/BIG Business Research Award

21 October 2013

Northstar are delighted to announce that the UK office has been nominated for the MRS/BIG Business Research Award 2013.

Volvo Advertising, Television vs Facebook: A Case Study

Volvo Advertising, Television vs Facebook: A Case Study

18 October 2013

Northstar Case Study: Volvo launched the new Volvo V40, which competes against media heavyweights Audi, BMW and Mercedes in the mid-sized hatchback segment.

Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic

Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic

15 October 2013

Northstar’s Jamie Gordon talks about Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic

Today and Tomorrow: Celebrating the 10 Year Anniversary of Skype

Today and Tomorrow: Celebrating the 10 Year Anniversary of Skype

2 October 2013

Northstar’s Samantha Bond talks about 10 Years of Skype with Fourth Source.