Trend or Treating: How “ Halloween Costume Analysis ” Can Benefit Marketers
While Googleâ€™s recently published list of the Most Searched Halloween Costumes for 2013 may seem riddled with fads, Northstar spots some key cultural trends and explains what they mean for marketers.
Making The Cut: A recruiter’s insight into making it onto the “yes pile”
What happens when more than 300 people apply for one junior position at a company? And how do recruiters select a shortlist? Liz Hardman talks to GuardianJobs about getting in the “yes pile”.
Northstar Nominated For MRS/BIG Business Research Award
Northstar are delighted to announce that the UK office has been nominated for the MRS/BIG Business Research Award 2013.
Volvo Advertising, Television vs Facebook: A Case Study
Northstar Case Study: Volvo launched the new Volvo V40, which competes against media heavyweights Audi, BMW and Mercedes in the mid-sized hatchback segment.
Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic
Northstar’s Jamie Gordon talks about Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic
Today and Tomorrow: Celebrating the 10 Year Anniversary of Skype
Northstar’s Samantha Bond talks about 10 Years of Skype with Fourth Source.