Fortune Favours the Bold: 2014 – A Year for Unpredictable Marketing Approaches
The New Year is upon us, and the blogosphere is awash with posts along the lines of ‘Predictions for 2014’ and ‘What will be big in the next twelve months’.
Coca-Cola Life Launch: Inspired Creative
Coca-Cola has recently launched a Coke for said grown ups a low calorie Coke made with Stevia instead of artificial sweeteners.
Why Personality Must Be Considered When Designing Mobile Research
Northstar’s Samantha Bond talks to Agency Post about why over the past few years, â€œ mobile â€ has become a market research buzzword.
Noah Roychowdhury comments on learning from contemporary Japanese literature and its impact on strategic analysis.