Northstar’s Lateral Learnings from The Market Research Society Conference: ‘IMPACT 2014’
Last week, some of the London Northstar team attended the annual Market Research Society Conference, ‘Impact 2014’. Northstar reflects on five of the key lateral learnings and ideas sparked from the conference.
Northstar Shortlisted for ADMAP Prize
Northstar are delighted to announce that we have been shortlisted for the ADMAP Prize 2014.
House of Cards
Noah Roychowdhury comments on the intersection of popular television and social theory in the context of consumer understanding.
How to Conduct Market Research on Mobile
Samantha Bond, Research Executive at Northstar Research Partners, looks as the issues around conducting ethnographic research on mobile devices, and how to overcome them.
The ‘extreme’ approach
Hereâ€™s a sampling question to start us off: given the choice for your next research project, would you prefer to talk to five highly relevant individuals or forty who are almost right?