FC or FB – a football club or a football brand?

FC or FB – a football club or a football brand?

15 April 2014

Recently the big question was whether Hull City could change their name to Hull Tigers. The FA has now said no. This article looks at how other football clubs have successfully – or unsuccessfully – navigated the issue of brand and sponsorship, and how they could best approach this.

“If it ain’t broken, why fix it?” – The Problem With Sticking To The Status Quo

“If it ain’t broken, why fix it?” – The Problem With Sticking To The Status Quo

2 April 2014

When Northstar’s Lucy Hoang heard the sentence ‘surveys are boring’, she couldn’t contain herself…