FC or FB – a football club or a football brand?
Recently the big question was whether Hull City could change their name to Hull Tigers. The FA has now said no. This article looks at how other football clubs have successfully â€“ or unsuccessfully â€“ navigated the issue of brand and sponsorship, and how they could best approach this.
“If it ain’t broken, why fix it?” – The Problem With Sticking To The Status Quo
When Northstar’s Lucy Hoang heard the sentence â€˜surveys are boringâ€™, she couldn’t contain herself…