Will Google Consumer Surveys Help or Hinder the Market Research Industry?
‘Itâ€™s easy, affordable and better yet â€“ itâ€™s accurate,â€™ – Northstar’s Jack Miles discusses Google Consumer Surveys with Business2Community.com
Northstar Congratulates GO Transit on Winning the CUTA Corporate Leadership Award
Northstar would like to congratulate GO Transit for their recent win of the CUTA (Canadian Urban Transit Association) Corporate Leadership Award.
The joys of jargon: a necessary evil?
Lucy Hoang asks: is marketing jargon simply an impenetrable barrier for outsiders, or the inevitable consequence of working in such a specialised field?
The C – TBC – O: Leadership Roles Required in the Digital Era
Jack Miles talks to The Huffington Post about companies look to expand their formalised leadership in the Digital Era.
Northstar Research Partners Are One of Four Finalists For The 2014 Data Insight Visualisation Award
Northstar Research Partners Are One of Four Finalists For The 2014 Data Insight Visualisation Award!
MRS Interview with Matthew Sell
Northstarâ€™s Matthew Sell recently gave an interview with the Market Research Society.
Better Data, Better Decisions
CTV News: Fading Brand Loyalty
Northstar Chief of Marketing and Strategy Officer Tricia Benn discusses a study with CTV News that says Canadians are cynical of brand loyalty.
Expedia Road Rage Research
Northstar Research Partners conducted a survey for Expedia to better understand the perspectives of American drivers in the context of road rage. The survey was amongst 1,001 adult Americans and uncovered the rationale for several driving habits and behaviours.
Love Your Local Market Fortnight: Celebrating evolving consumption practices
Love Your Local Market Fortnight! Northstar explores the increasing appeal to consumers of goods that are marketed as â€˜home-madeâ€™, â€˜localâ€™ or â€˜independentâ€™