Will Google Consumer Surveys Help or Hinder the Market Research Industry?

Will Google Consumer Surveys Help or Hinder the Market Research Industry?

27 June 2014

‘It’s easy, affordable and better yet – it’s accurate,’ – Northstar’s Jack Miles discusses Google Consumer Surveys with Business2Community.com

Northstar Congratulates GO Transit on Winning the CUTA Corporate Leadership Award

Northstar Congratulates GO Transit on Winning the CUTA Corporate Leadership Award

26 June 2014

Northstar would like to congratulate GO Transit for their recent win of the CUTA (Canadian Urban Transit Association) Corporate Leadership Award.

The joys of jargon: a necessary evil?

The joys of jargon: a necessary evil?

25 June 2014

Lucy Hoang asks: is marketing jargon simply an impenetrable barrier for outsiders, or the inevitable consequence of working in such a specialised field?

The C – TBC – O: Leadership Roles Required in the Digital Era

The C – TBC – O: Leadership Roles Required in the Digital Era

23 June 2014

Jack Miles talks to The Huffington Post about companies look to expand their formalised leadership in the Digital Era.

Northstar Research Partners Are One of Four Finalists For The 2014 Data Insight Visualisation Award

Northstar Research Partners Are One of Four Finalists For The 2014 Data Insight Visualisation Award

20 June 2014

Northstar Research Partners Are One of Four Finalists For The 2014 Data Insight Visualisation Award!

MRS Interview with Matthew Sell

MRS Interview with Matthew Sell

11 June 2014

Northstar’s Matthew Sell recently gave an interview with the Market Research Society.

Better Data, Better Decisions

9 June 2014
CTV News: Fading Brand Loyalty

CTV News: Fading Brand Loyalty

9 June 2014

Northstar Chief of Marketing and Strategy Officer Tricia Benn discusses a study with CTV News that says Canadians are cynical of brand loyalty.

Expedia Road Rage Research

Expedia Road Rage Research

5 June 2014

Northstar Research Partners conducted a survey for Expedia to better understand the perspectives of American drivers in the context of road rage. The survey was amongst 1,001 adult Americans and uncovered the rationale for several driving habits and behaviours.

Love Your Local Market Fortnight: Celebrating evolving consumption practices

Love Your Local Market Fortnight: Celebrating evolving consumption practices

2 June 2014

Love Your Local Market Fortnight! Northstar explores the increasing appeal to consumers of goods that are marketed as ‘home-made’, ‘local’ or ‘independent’