The Emotional Enterprise: Changing Currencies and Channels in the B2B World
The world of B2B has long had assumptions cast over it with regards to the dynamics that allow a B2B organisation to market itself successfully.
A Researcher Amongst the Marketers: Attending the 2015 Festival of Marketing
As market research consultants, we often like to create a bit of distance between ourselves and the straightforward marketers and creatives whose work we inform.
In the Midst of The Market Researchers
Northstar’s Chloe Hutchinson-Brown talks about what it’s like to sit with Market Researchers from her Finance Operations view