Remembering Robert Merton – The Father of Focus Groups
Many will argue that research is, in part, the science of prediction. Jack Miles speaks to RW Connect about prediction and Robert Merton.
Insightful Corbyn/Cameron brand lens research article
In recent months the political landscape has seen a drastic change. Northstar’s Shamvir Singh speaks to The Marketing Blog about brand lenses in politics.
ESOMAR UK Event Report
Read reaction to Samantha Bond’s research on millennial entrepreneurs at ESOMAR UK here
The Grad Roadshow
Recently Northstar’s Alex Wilman joined the MRS / AQR Grad Roadshow and spoke to students at the University of Kent in Canterbury.