Remembering Robert Merton – The Father of Focus Groups

Remembering Robert Merton – The Father of Focus Groups

25 February 2016

Many will argue that research is, in part, the science of prediction. Jack Miles speaks to RW Connect about prediction and Robert Merton.

Insightful Corbyn/Cameron brand lens research article

Insightful Corbyn/Cameron brand lens research article

23 February 2016

In recent months the political landscape has seen a drastic change. Northstar’s Shamvir Singh speaks to The Marketing Blog about brand lenses in politics.

ESOMAR UK Event Report

ESOMAR UK Event Report

16 February 2016

Read reaction to Samantha Bond’s research on millennial entrepreneurs at ESOMAR UK here

The Grad Roadshow

The Grad Roadshow

5 February 2016

Recently Northstar’s Alex Wilman joined the MRS / AQR Grad Roadshow and spoke to students at the University of Kent in Canterbury.