The Apprentice: From NBC and the BBC to ESOMAR Congress 2017!
Learn how you can use TV shows to re-imagine your qualitative methods. Rhiannon Price talks to RWConnect about our ESOMAR Best Overall Paper Nomination.
Research for Passion, not Profit
A lack of budget doesn’t mean an interesting project should pass you by; being smart with resources and client involvement could make it viable. Jack Miles discusses with Research Live.
Machines and Marketing: 6 Learnings From Supercharged
Northstar’s Alex Wilman responds to Marketing Week’s Supercharged Conference. Click here to read more!
Can We Still Trust Opinion Polls? A Young Researcher’s Response
Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…
Northstar UK’s Daniel Tralman and Rhiannon Price will be presenting their paper: ‘The Apprentice: The Real Winner in the Boardroom’ at ESOMAR Congress 2017