Five Thought Provoking Take-Outs from IIeX Behaviour 2018
Missed IIeX Behaviour in London last week? Get caught up with this overview of the event!
New to conjoint? 7 must-read tips
Zoe attended a three-day training session in Rotterdam, Netherlands (put on by SKIM and Sawtooth), all about conjoint and choice-based methodologies. Zoe shares with those new to conjoint exactly what she learnt.
Five Reasons To Gamify Your Pricing Research
Shamvir Singh explains to Research Live why using traditional market research for product pricing can be flawed and how introducing more engaging methods will improve accuracy of results.