Anchoring Should Be The Mainstay Of Your Pricing Research

Anchoring Should Be The Mainstay Of Your Pricing Research

10 August 2018

Understanding the core principles of anchoring can not only shed light on how consumers perceive price, but aid researchers in conducting pricing research, says Shamvir Singh.

Better Together

Better Together

6 February 2018

By applying a few fundamental shifts in mindset and the way we approach our research design and execution, we can achieve a greater respondent engagement. Northstar’s Rhiannon Price speaks to The Greenbook.

NORTHSTAR RESEARCH PARTNERS COMMISSIONED BY DELTA AIR LINES TO CREATE AN ETHNOGRAPH OF SPONSORED VENUE.

NORTHSTAR RESEARCH PARTNERS COMMISSIONED BY DELTA AIR LINES TO CREATE AN ETHNOGRAPH OF SPONSORED VENUE.

13 July 2016

Northstar have been appointed by Delta Air Lines, to undertake an ethnographic study focussed on visitor experiences on sponsored venues in the UK.

Northstar Research Partners commissioned by Southampton FC to create an Ethnograph of Fan Experience

Northstar Research Partners commissioned by Southampton FC to create an Ethnograph of Fan Experience

17 May 2016

Northstar Research Partners commissioned by Southampton FC to create an Ethnograph of Fan Experience

Enhancing Brand Equity

Enhancing Brand Equity

13 April 2016

Northstar’s Jack Miles speaks to Fresh Business Thinking about enhancing brand equity.

New Annual Study Explores Consumer Behaviors in the Ecosystem of Influence

New Annual Study Explores Consumer Behaviors in the Ecosystem of Influence

4 March 2016

Allison+Partners 2016 Influence Impact Report Reveals That Consumers Can Only Be Influenced If They Are Willing

R-Net viewpoints: Tapping into the African consumer of tomorrow, today

R-Net viewpoints: Tapping into the African consumer of tomorrow, today

11 December 2015

Northstar’s Emma Davies talks to the MRS blog R-Net about tapping into the African consumer of tomorrow, today

The Emotional Enterprise: Changing Currencies and Channels in the B2B World

The Emotional Enterprise: Changing Currencies and Channels in the B2B World

25 November 2015

The world of B2B has long had assumptions cast over it with regards to the dynamics that allow a B2B organisation to market itself successfully.

Millennial Entrepreneur Series: Will Liney – Immerse

Millennial Entrepreneur Series: Will Liney – Immerse

19 June 2015

Samantha Bond talks to start-up owner Will Liney as part of the Millennial Entrepreneur Series

Eyes On The Prize: Are We On The Verge Of An Eye Tracking Boom?

Eyes On The Prize: Are We On The Verge Of An Eye Tracking Boom?

9 April 2015

The BBC recently featured an article on eye tracking – Jack Miles discusses with Digital Marketing Magazine