Machines and Marketing: 6 Learnings From Supercharged

Machines and Marketing: 6 Learnings From Supercharged

7 August 2017

Northstar’s Alex Wilman responds to Marketing Week’s Supercharged Conference. Click here to read more!

Can We Still Trust Opinion Polls? A Young Researcher’s Response

Can We Still Trust Opinion Polls? A Young Researcher’s Response

4 August 2017

Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…

NORTHSTAR & ARM’S WORK ON AI FEATURED ON THE LOW DOWN BLOG

NORTHSTAR & ARM’S WORK ON AI FEATURED ON THE LOW DOWN BLOG

10 July 2017

Northstar’s recent global study on the usefulness of AI (artificial intelligence) conducted in collaboration with software designer and chip manufacturer ARM recently featured on The Low Down Blog.

Youth Underemployment: An Opportunity To Fill Your Skills Gaps

Youth Underemployment: An Opportunity To Fill Your Skills Gaps

21 March 2017

Young people looking for a way out of dead-end employment represent the next generation of skilled workers. Click here to read Rebecca Heaney’s post in Plant magazine.

Trump Your Rivals

Trump Your Rivals

8 November 2016

Northstar’s Amye Parker builds up to the US Election 2016

Mahdis Nikou: Monthly Dose of Design 2

Mahdis Nikou: Monthly Dose of Design 2

22 August 2016

How Can Design Save Us From Becoming Boring and Dull in the World of Market Research?

Communications lessons from the Olympics

Communications lessons from the Olympics

19 August 2016

An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition

Decoding and Deciphering Disruptive Brands

Decoding and Deciphering Disruptive Brands

15 June 2016

More sectors are being disrupted by new market entrants. In some cases challenger markets being built to oppose existing commercial channels. Jack Miles discusses with RW Connect in detail…

Brexit Campaign Crimes vs. Research Realities

Brexit Campaign Crimes vs. Research Realities

13 June 2016

The other week, a cross-party House of Commons committee heavily criticised both sides of the EU referendum debate. Alex Wilman talks about uncertainty, information and bending of the truth.

Political Scandals in a Digital Age

Political Scandals in a Digital Age

9 May 2016

An article in Business Insider regarding another upcoming ‘Panama Papers’ data dump – the main narrative of this story in the UK goes as follows: