Machines and Marketing: 6 Learnings From Supercharged
Northstar’s Alex Wilman responds to Marketing Week’s Supercharged Conference. Click here to read more!
Can We Still Trust Opinion Polls? A Young Researcher’s Response
Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…
NORTHSTAR & ARM’S WORK ON AI FEATURED ON THE LOW DOWN BLOG
Northstar’s recent global study on the usefulness of AI (artificial intelligence) conducted in collaboration with software designer and chip manufacturer ARM recently featured on The Low Down Blog.
Youth Underemployment: An Opportunity To Fill Your Skills Gaps
Young people looking for a way out of dead-end employment represent the next generation of skilled workers. Click here to read Rebecca Heaney’s post in Plant magazine.
Trump Your Rivals
Northstar’s Amye Parker builds up to the US Election 2016
Mahdis Nikou: Monthly Dose of Design 2
How Can Design Save Us From Becoming Boring and Dull in the World of Market Research?
Communications lessons from the Olympics
An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition
Decoding and Deciphering Disruptive Brands
More sectors are being disrupted by new market entrants. In some cases challenger markets being built to oppose existing commercial channels. Jack Miles discusses with RW Connect in detail…
Brexit Campaign Crimes vs. Research Realities
The other week, a cross-party House of Commons committee heavily criticised both sides of the EU referendum debate. Alex Wilman talks about uncertainty, information and bending of the truth.
Political Scandals in a Digital Age
An article in Business Insider regarding another upcoming ‘Panama Papers’ data dump – the main narrative of this story in the UK goes as follows: