Brexit: Teaching Young Researchers About Segmentation

Brexit: Teaching Young Researchers About Segmentation

19 March 2018

Few would have thought Brexit could teach young researchers about segmentation fundamentals. Northstar’s Tim Werger and Charlie Rollason discuss Brexit: Teaching Young Researchers About Segmentation

How JLR Delivered Untapped Insight

How JLR Delivered Untapped Insight

2 March 2018

Both researchers and clients often dread the PowerPoint presentation that typically completes a project and manages to communicate few insights, but a novel approach for Jaguar Land Rover has the potential to be a game-changer.

Monthly Dose of Design: The Future of Communicating Quantitative Data

Monthly Dose of Design: The Future of Communicating Quantitative Data

25 January 2018

Find out how to make your quantitative outputs delivery your brand identity and stand out in a variety of mediums in the latest edition of Monthly Dose of Design.

Why Market Research Should Borrow From Brands

Why Market Research Should Borrow From Brands

12 December 2017

Manhattan-based beauty company Glossier launched in late October. Northstar’s Amye Parker talks to RWConnect about why market researchers should pay attention to Glossier.

Northstar and Expedia featured on globalnews.ca

Northstar and Expedia featured on globalnews.ca

7 November 2017

The majority of Canadian workers believe they deserve more vacation time than they’re given — but for some industries, the problem is worse.

Expedia & Northstar Unveils New Data on Canadian Travel

Expedia & Northstar Unveils New Data on Canadian Travel

25 October 2017

Northstar and Expedia Media Solutions Unveils New Data on Canadian Travel Shopping Behaviours Across Generations

Machines and Marketing: 6 Learnings From Supercharged

Machines and Marketing: 6 Learnings From Supercharged

7 August 2017

Northstar’s Alex Wilman responds to Marketing Week’s Supercharged Conference. Click here to read more!

Can We Still Trust Opinion Polls? A Young Researcher’s Response

Can We Still Trust Opinion Polls? A Young Researcher’s Response

4 August 2017

Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…

NORTHSTAR & ARM’S WORK ON AI FEATURED ON THE LOW DOWN BLOG

NORTHSTAR & ARM’S WORK ON AI FEATURED ON THE LOW DOWN BLOG

10 July 2017

Northstar’s recent global study on the usefulness of AI (artificial intelligence) conducted in collaboration with software designer and chip manufacturer ARM recently featured on The Low Down Blog.

Youth Underemployment: An Opportunity To Fill Your Skills Gaps

Youth Underemployment: An Opportunity To Fill Your Skills Gaps

21 March 2017

Young people looking for a way out of dead-end employment represent the next generation of skilled workers. Click here to read Rebecca Heaney’s post in Plant magazine.