Brexit: Teaching Young Researchers About Segmentation
Few would have thought Brexit could teach young researchers about segmentation fundamentals. Northstar’s Tim Werger and Charlie Rollason discuss Brexit: Teaching Young Researchers About Segmentation
How JLR Delivered Untapped Insight
Both researchers and clients often dread the PowerPoint presentation that typically completes a project and manages to communicate few insights, but a novel approach for Jaguar Land Rover has the potential to be a game-changer.
Monthly Dose of Design: The Future of Communicating Quantitative Data
Find out how to make your quantitative outputs delivery your brand identity and stand out in a variety of mediums in the latest edition of Monthly Dose of Design.
Why Market Research Should Borrow From Brands
Manhattan-based beauty company Glossier launched in late October. Northstar’s Amye Parker talks to RWConnect about why market researchers should pay attention to Glossier.
Northstar and Expedia featured on globalnews.ca
The majority of Canadian workers believe they deserve more vacation time than they’re given — but for some industries, the problem is worse.
Expedia & Northstar Unveils New Data on Canadian Travel
Northstar and Expedia Media Solutions Unveils New Data on Canadian Travel Shopping Behaviours Across Generations
Machines and Marketing: 6 Learnings From Supercharged
Northstar’s Alex Wilman responds to Marketing Week’s Supercharged Conference. Click here to read more!
Can We Still Trust Opinion Polls? A Young Researcher’s Response
Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…
NORTHSTAR & ARM’S WORK ON AI FEATURED ON THE LOW DOWN BLOG
Northstar’s recent global study on the usefulness of AI (artificial intelligence) conducted in collaboration with software designer and chip manufacturer ARM recently featured on The Low Down Blog.
Youth Underemployment: An Opportunity To Fill Your Skills Gaps
Young people looking for a way out of dead-end employment represent the next generation of skilled workers. Click here to read Rebecca Heaney’s post in Plant magazine.