Overconfidence and The World Cup

Overconfidence and The World Cup

10 August 2018

Overconfidence in respondents is a problem for accuracy in research – Can question phasing work against this effect?
We use England’s confidence at the World Cup to find out

How Private Is Your Brain?

How Private Is Your Brain?

18 June 2018

With companies investing more in neurotechnology, retaining control of our brain data could be the most pressing privacy issue of the future, says Dipesh Mistry.

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

21 May 2018

Missed IIeX Behaviour in London last week? Get caught up with this overview of the event!

Five Reasons To Gamify Your Pricing Research

Five Reasons To Gamify Your Pricing Research

10 May 2018

Shamvir Singh explains to Research Live why using traditional market research for product pricing can be flawed and how introducing more engaging methods will improve accuracy of results.