Online Branding ABCs: Northstar in the News
Northstar’s Jack Miles shared his thoughts with The Huffington Post on how marketers can best maximise their online branding â€“ itâ€™s as easy as A,B,C.
Market Research: Put it to Good Use, Not Misuse
Market research can get a bad name, but as Rhiannon Price of Northstar notes, could this be because it is sometimes carried out and used in the wrong way?
Understanding Overseas Customers
What are the best ways to understanding overseas customers? Rhiannon Price is an international market researcher for Northstar and a featured panelist for the Guardian newspaper.
Business Innovation Challenges: No Thank You
George Brown Collegeâ€™s Toronto Next: Return on Innovation study conducted by Northstar Research Partners casts a sobering light on the GTAâ€™s underperforming business innovation record.
How Couples Can Come Together During the NHL Lockout
The NHL lockout is forcing most Canadians to overcome one of the biggest first-world problems since the iPhone 5 sold out. For if hockey makes us Canadian, then only whining about missing it can make us more Canadian.
New Study Shows Affluent Investor Trust Increasing
Third Edition of “Rebuilding Investor Trust” Study, Finds Investors Are More Determined, More Involved and More Satisfied With Their Financial Advisors and Institutions
Not Just California Dreamin’: Detroit 3 Conquesting The Surf
â€œWeâ€™re seeing a renewed pragmatism in California,â€ said Luke Austin, of Northstar. â€œMany consumers are starting to consider indulgence to be passÃ©.”
What type of GO rider are you?
What kind of GO rider are you? Do you take the train because itâ€™s the best way to beat the traffic, or do you put up with it despite the bad manners of other riders? Northstar finds out.
Tim Hortons is Brand Most Associated with Hockey: Study
A new study from Torontoâ€™s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHLâ€™s on-ice product and its advertising partners, particularly during the peak playoff period.