Online Branding ABCs:  Northstar in the News

Online Branding ABCs: Northstar in the News

3 January 2013

Northstar’s Jack Miles shared his thoughts with The Huffington Post on how marketers can best maximise their online branding – it’s as easy as A,B,C.

Market Research: Put it to Good Use, Not Misuse

Market Research: Put it to Good Use, Not Misuse

31 October 2012

Market research can get a bad name, but as Rhiannon Price of Northstar notes, could this be because it is sometimes carried out and used in the wrong way?

Understanding Overseas Customers

Understanding Overseas Customers

30 October 2012

What are the best ways to understanding overseas customers? Rhiannon Price is an international market researcher for Northstar and a featured panelist for the Guardian newspaper.

Business Innovation Challenges: No Thank You

Business Innovation Challenges: No Thank You

29 October 2012

George Brown College’s Toronto Next: Return on Innovation study conducted by Northstar Research Partners casts a sobering light on the GTA’s underperforming business innovation record.

How Couples Can Come Together During the NHL Lockout

How Couples Can Come Together During the NHL Lockout

16 October 2012

The NHL lockout is forcing most Canadians to overcome one of the biggest first-world problems since the iPhone 5 sold out. For if hockey makes us Canadian, then only whining about missing it can make us more Canadian.

New Study Shows Affluent Investor Trust Increasing

New Study Shows Affluent Investor Trust Increasing

11 October 2012

Third Edition of “Rebuilding Investor Trust” Study, Finds Investors Are More Determined, More Involved and More Satisfied With Their Financial Advisors and Institutions

Not Just California Dreamin’: Detroit 3 Conquesting The Surf

Not Just California Dreamin’: Detroit 3 Conquesting The Surf

9 October 2012

“We’re seeing a renewed pragmatism in California,” said Luke Austin, of Northstar. “Many consumers are starting to consider indulgence to be passé.”

What type of GO rider are you?

What type of GO rider are you?

11 September 2012

What kind of GO rider are you? Do you take the train because it’s the best way to beat the traffic, or do you put up with it despite the bad manners of other riders? Northstar finds out.

Tim Hortons is Brand Most Associated with Hockey: Study

Tim Hortons is Brand Most Associated with Hockey: Study

12 June 2012

A new study from Toronto’s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHL’s on-ice product and its advertising partners, particularly during the peak playoff period.