Anchoring Should Be The Mainstay Of Your Pricing Research
Understanding the core principles of anchoring can not only shed light on how consumers perceive price, but aid researchers in conducting pricing research, says Shamvir Singh.
Overconfidence and The World Cup
Overconfidence in respondents is a problem for accuracy in research – Can question phasing work against this effect?
We use England’s confidence at the World Cup to find out
A Young Researcher’s Guide to Research in China
Research in The Far East is a huge challenge for a young researcher – Tim tells us of his first experience there.
How Private Is Your Brain?
With companies investing more in neurotechnology, retaining control of our brain data could be the most pressing privacy issue of the future, says Dipesh Mistry.
New to conjoint? 7 must-read tips
Zoe attended a three-day training session in Rotterdam, Netherlands (put on by SKIM and Sawtooth), all about conjoint and choice-based methodologies. Zoe shares with those new to conjoint exactly what she learnt.
Monthly Dose of Design: The Fundamentals of Layout Design
Read about fundamental principles for laying out content in the latest edition of Monthly Dose of Design.
Monthly Dose of Design: Using Creativity to Improve Qualitative Outputs
Find out how to make your qualitative outputs delivery your brand identity and stand out in a variety of mediums in the latest edition of Monthly Dose of Design.
Communicating Human Truths Through Research
Human truths should be central to all marketing communications. Jack Miles discusses with Research Live…
Generating Compelling Data Centric Content
When data is thought of in a marketing context, two polarising ends of the spectrum come to mind. Read more to find out what Jack Miles means…
Research for Passion, not Profit
A lack of budget doesn’t mean an interesting project should pass you by; being smart with resources and client involvement could make it viable. Jack Miles discusses with Research Live.