Generating Compelling Data Centric Content
When data is thought of in a marketing context, two polarising ends of the spectrum come to mind. Read more to find out what Jack Miles means…
Research for Passion, not Profit
A lack of budget doesn’t mean an interesting project should pass you by; being smart with resources and client involvement could make it viable. Jack Miles discusses with Research Live.
Can We Still Trust Opinion Polls? A Young Researcher’s Response
Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…
PREDICTIONS AND PEOPLE: Innovation in Market Research
If the market research industry is to successfully innovate it needs to first improve its external image to attract the right talent.
The Five Forces Disrupting Disruption
Jack Miles talks to Fourth Source about The Five Forces Disrupting Disruption
The Business of Emotion
There have been long held assumptions that the key to unlocking B2B relationships is rational. Northstar’s Sam Bond talks to Research Live.
All Change Please: What Automotive Marketers Can Learn From City Planners
The POLIS conference provided some key learnings for those of us concerned with automotive marketing
Humanizing Big Data
Northstar’s Alex Wilman talks about an MRS presentation by Colin Strong who is a MD at Verve – ‘ Humanizing Big Data ’.
Safer, Greener, Faster, Cheaper: A Daft Punk Perspective on the Future of Mobility
There are few consumer categories that touch as many consumers as mobility. Jack Miles discusses with The Huffington Post.
No to ‘Tuhao’: Why the new Chinese middle-class is rejecting ostentatious brands
Rhiannon Price, head of qualitative research at Northstar Research Partners, investigates the changing tastes of Chinese consumers