Generating Compelling Data Centric Content

Generating Compelling Data Centric Content

13 September 2017

When data is thought of in a marketing context, two polarising ends of the spectrum come to mind. Read more to find out what Jack Miles means…

Research for Passion, not Profit

Research for Passion, not Profit

23 August 2017

A lack of budget doesn’t mean an interesting project should pass you by; being smart with resources and client involvement could make it viable. Jack Miles discusses with Research Live.

Can We Still Trust Opinion Polls? A Young Researcher’s Response

Can We Still Trust Opinion Polls? A Young Researcher’s Response

4 August 2017

Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…

PREDICTIONS AND PEOPLE: Innovation in Market Research

PREDICTIONS AND PEOPLE: Innovation in Market Research

17 August 2016

If the market research industry is to successfully innovate it needs to first improve its external image to attract the right talent.

The Five Forces Disrupting Disruption

The Five Forces Disrupting Disruption

20 July 2016

Jack Miles talks to Fourth Source about The Five Forces Disrupting Disruption

The Business of Emotion

The Business of Emotion

18 December 2015

There have been long held assumptions that the key to unlocking B2B relationships is rational. Northstar’s Sam Bond talks to Research Live.

All Change Please: What Automotive Marketers Can Learn From City Planners

All Change Please: What Automotive Marketers Can Learn From City Planners

1 December 2015

The POLIS conference provided some key learnings for those of us concerned with automotive marketing

Humanizing Big Data

Humanizing Big Data

21 October 2015

Northstar’s Alex Wilman talks about an MRS presentation by Colin Strong who is a MD at Verve – ‘ Humanizing Big Data ’.

Safer, Greener, Faster, Cheaper: A Daft Punk Perspective on the Future of Mobility

Safer, Greener, Faster, Cheaper: A Daft Punk Perspective on the Future of Mobility

28 January 2015

There are few consumer categories that touch as many consumers as mobility. Jack Miles discusses with The Huffington Post.

No to ‘Tuhao’: Why the new Chinese middle-class is rejecting ostentatious brands

No to ‘Tuhao’: Why the new Chinese middle-class is rejecting ostentatious brands

16 January 2015

Rhiannon Price, head of qualitative research at Northstar Research Partners, investigates the changing tastes of Chinese consumers