How The Other Half Lives

How The Other Half Lives

22 July 2014

I was not only taught that the objective of academic research was to create knowledge and forward understanding, but also that to do so takes time.

Hothouse Foresight 2013 Launched

Hothouse Foresight 2013 Launched

22 March 2013

Q: What do volatility, the Chinese economy and the networked individual all have in common?
A: They were all talking points at the launch of Hothouse Foresight 2013

Northstar Helps Kwittken Launch Hothouse Foresight Trends Research

Northstar Helps Kwittken Launch Hothouse Foresight Trends Research

13 March 2013

What are the macro level trends which will govern our world over the next 12-18 months? Northstar and Kwittken dig deeper on trends research to find out.

Gender Inequality Still Thought To Exist

Gender Inequality Still Thought To Exist

8 March 2013

For International Women’s Day, Northstar recently conducted some research on gender inequality in society, as featured on www.themarketingblog.co.uk.

How Couples Can Come Together During the NHL Lockout

How Couples Can Come Together During the NHL Lockout

16 October 2012

The NHL lockout is forcing most Canadians to overcome one of the biggest first-world problems since the iPhone 5 sold out. For if hockey makes us Canadian, then only whining about missing it can make us more Canadian.

New Study Shows Affluent Investor Trust Increasing

New Study Shows Affluent Investor Trust Increasing

11 October 2012

Third Edition of “Rebuilding Investor Trust” Study, Finds Investors Are More Determined, More Involved and More Satisfied With Their Financial Advisors and Institutions

Torontonians Want Dedicated Bike Lanes; Would Ride More If More Added

Torontonians Want Dedicated Bike Lanes; Would Ride More If More Added

2 October 2012

With the emotionally-charged, on-going debates over Toronto’s cycling and bike lanes policies, Northstar asked residents what they think about these important transportation topics.

What Do Today’s Investors Really Want?

What Do Today’s Investors Really Want?

7 September 2012

In the third edition of our Rebuilding Investor Trust research study, we’ve taken the deepest dive yet into the minds of affluent investors. We’ve examined changing financial goals, their biggest worries, how they really feel about their advisors and what they’re hiding.

Women Uncovered as Untapped Target for NHL Advertisers

Women Uncovered as Untapped Target for NHL Advertisers

18 June 2012

In time for the close of the 2012 NHL Playoffs, Northstar released the results of an in-depth, socio-cultural context study that unlocks insights into how Canadian viewers watch hockey and engage with advertisers during games.

Tim Hortons is Brand Most Associated with Hockey: Study

Tim Hortons is Brand Most Associated with Hockey: Study

12 June 2012

A new study from Toronto’s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHL’s on-ice product and its advertising partners, particularly during the peak playoff period.