How The Other Half Lives
I was not only taught that the objective of academic research was to create knowledge and forward understanding, but also that to do so takes time.
Hothouse Foresight 2013 Launched
Q: What do volatility, the Chinese economy and the networked individual all have in common?
A: They were all talking points at the launch of Hothouse Foresight 2013
Northstar Helps Kwittken Launch Hothouse Foresight Trends Research
What are the macro level trends which will govern our world over the next 12-18 months? Northstar and Kwittken dig deeper on trends research to find out.
Gender Inequality Still Thought To Exist
For International Womenâ€™s Day, Northstar recently conducted some research on gender inequality in society, as featured on www.themarketingblog.co.uk.
How Couples Can Come Together During the NHL Lockout
The NHL lockout is forcing most Canadians to overcome one of the biggest first-world problems since the iPhone 5 sold out. For if hockey makes us Canadian, then only whining about missing it can make us more Canadian.
New Study Shows Affluent Investor Trust Increasing
Third Edition of “Rebuilding Investor Trust” Study, Finds Investors Are More Determined, More Involved and More Satisfied With Their Financial Advisors and Institutions
Torontonians Want Dedicated Bike Lanes; Would Ride More If More Added
With the emotionally-charged, on-going debates over Torontoâ€™s cycling and bike lanes policies, Northstar asked residents what they think about these important transportation topics.
What Do Today’s Investors Really Want?
In the third edition of our Rebuilding Investor Trust research study, weâ€™ve taken the deepest dive yet into the minds of affluent investors. Weâ€™ve examined changing financial goals, their biggest worries, how they really feel about their advisors and what theyâ€™re hiding.
Women Uncovered as Untapped Target for NHL Advertisers
In time for the close of the 2012 NHL Playoffs, Northstar released the results of an in-depth, socio-cultural context study that unlocks insights into how Canadian viewers watch hockey and engage with advertisers during games.
Tim Hortons is Brand Most Associated with Hockey: Study
A new study from Torontoâ€™s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHLâ€™s on-ice product and its advertising partners, particularly during the peak playoff period.