Cogniciti develops Online Brain Health Assessment Tool

Cogniciti develops Online Brain Health Assessment Tool

5 September 2014

Northstar Research Partners conducted a survey on behalf of Cogniciti, who in collaboration with Baycrest Hospital (a global leader in developing and providing innovations in aging and brain health), has developed the first online Brain Health Assessment to test brain function and memory.

The free 20 minute online test is designed for individuals aged 50 to 79 to help detect early stages of dementia or Alzheimer’s, and whether there is reason for concern. The aim of the assessment is to reassure those who are healthy (keeping the ‘worried well’ out of the doctor’s office) and nudge those who scored below normal to get checked by their doctor.

Study Highlights

  • Dementia and Alzheimer’s is a top concern for Americans aged 45 to 79.
  • 70% of Americans aged 45 to 79 describe their memory as worse than it was 5 years ago.
  • High majority (91%) of Americans believe middle-aged and older adults should have their brain health checked regularly.
  • 82% of Americans say that it is very important for them to have access to a brain health assessment tool that is private, free and validated by clinical research.

Visit the Cogniciti website to take the Brain Health Assessment.

This study was also referenced here.

About The Study

This study was conducted on behalf of Cogniciti by Northstar, a global market research and consulting firm with offices in New York, London and Toronto. A total of 1,001 Americans aged 45 to 79 participated in the online study between July 17 and July 22, 2014.

Sampling quotas and weighting were used to ensure the sample was representative of the U.S. population in terms of age, gender and region. Assuming a probability sample, the margin of error would be +/- 3.1 percentage points, 19 times out of 20.

For more information, please contact Janet Halliday by email at or by phone at +1 647-496-7825.


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