Better Data, Better Decisions
Tricia Benn is the Chief Marketing & Strategy Officer for Northstar.
In this short interview at MagNet 2014 she discusses the role of market researchers and why data is different from insight.
MagNet (June 3-6, Toronto) is Canada’s premiere public policy, professional development and networking conference for magazine professionals.
For more information, please contact Tricia Benn by email at firstname.lastname@example.org or by phone at +1 416.907.7100.