Better Data, Better Decisions

9 June 2014

Tricia Benn is the Chief Marketing & Strategy Officer for Northstar.

In this short interview at MagNet 2014 she discusses the role of market researchers and why data is different from insight.

MagNet (June 3-6, Toronto) is Canada’s premiere public policy, professional development and networking conference for magazine professionals.

Visit http://magnet2014.ca

For more information, please contact Tricia Benn by email at tbenn@northstarhub.com or by phone at +1 416.907.7100.

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