Insight The Apprentice Way
When it comes to market research participant engagement, The Apprentice can teach us a thing or two says Rhiannon Price.
AQR Award Finalists Announced
Following extensive deliberation and debate, the jury are delighted to announce the Finalists below, in no particular order…
Monthly Dose of Design: Improve Your Discussion Guides with Visual Design
In last month’s Monthly Dose of Design, we identified design fundamentals for researchers. Click here to read this month’s edition!
NORTHSTAR Nominated for Four Market Research Society Awards
We are pleased to announce that Northstar have been nominated in four categories at this year’s Market Research Society Awards!
Generating Compelling Data Centric Content
When data is thought of in a marketing context, two polarising ends of the spectrum come to mind. Read more to find out what Jack Miles means…
Introducing Design Fundamentals For Researchers
New to design? Get caught up with these fundamentals for market researchers and make your work stand out. Northstar’s Emma Galvin and Nicholas Lee write for Greenbook.com.
The Apprentice: From NBC and the BBC to ESOMAR Congress 2017!
Learn how you can use TV shows to re-imagine your qualitative methods. Rhiannon Price talks to RWConnect about our ESOMAR Best Overall Paper Nomination.
Research for Passion, not Profit
A lack of budget doesn’t mean an interesting project should pass you by; being smart with resources and client involvement could make it viable. Jack Miles discusses with Research Live.
Machines and Marketing: 6 Learnings From Supercharged
Northstar’s Alex Wilman responds to Marketing Week’s Supercharged Conference. Click here to read more!
Can We Still Trust Opinion Polls? A Young Researcher’s Response
Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…