Five Thought Provoking Take-Outs from IIeX Behaviour 2018

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

21 May 2018

Missed IIeX Behaviour in London last week? Get caught up with this overview of the event!

New to conjoint? 7 must-read tips

New to conjoint? 7 must-read tips

14 May 2018

Zoe attended a three-day training session in Rotterdam, Netherlands (put on by SKIM and Sawtooth), all about conjoint and choice-based methodologies. Zoe shares with those new to conjoint exactly what she learnt.

Five Reasons To Gamify Your Pricing Research

Five Reasons To Gamify Your Pricing Research

10 May 2018

Shamvir Singh explains to Research Live why using traditional market research for product pricing can be flawed and how introducing more engaging methods will improve accuracy of results.

Monthly Dose of Design: The Fundamentals of Layout Design

Monthly Dose of Design: The Fundamentals of Layout Design

5 April 2018

Read about fundamental principles for laying out content in the latest edition of Monthly Dose of Design.

Three Key Debates From ESOMAR’s UK Meet-up

Three Key Debates From ESOMAR’s UK Meet-up

3 April 2018

Last week, the ESOMAR UK community gathered at Lightspeed GMI’s offices in London to hear the UK research industry’s best contributions to ESOMAR conferences in the last year. Click here to read more.

6 Takeaways from The Mobile World Congress 2018

6 Takeaways from The Mobile World Congress 2018

27 March 2018

Northstar’s Alex Wilman looks back at the Mobile World Congress and shares six key learnings for the research and insights industry.

Brexit: Teaching Young Researchers About Segmentation

Brexit: Teaching Young Researchers About Segmentation

19 March 2018

Few would have thought Brexit could teach young researchers about segmentation fundamentals. Northstar’s Tim Werger and Charlie Rollason discuss Brexit: Teaching Young Researchers About Segmentation

Fuelling Creative Communication: How We Can Help Turn The Big Idea Into The Human Idea

Fuelling Creative Communication: How We Can Help Turn The Big Idea Into The Human Idea

12 March 2018

Insight. The killer of creative? Or responsible for killer creative? Rhiannon Price writes about Fuelling Creative Communication…

How JLR Delivered Untapped Insight

How JLR Delivered Untapped Insight

2 March 2018

Both researchers and clients often dread the PowerPoint presentation that typically completes a project and manages to communicate few insights, but a novel approach for Jaguar Land Rover has the potential to be a game-changer.

QRCA’s Elevate & Cultivate: The Experience & The Learnings

QRCA’s Elevate & Cultivate: The Experience & The Learnings

16 February 2018

Following Northstar’s Amye Parker’s attendance at the QRCA Conference in Arizona, read what she took from it here.