Insight The Apprentice Way

Insight The Apprentice Way

17 October 2017

When it comes to market research participant engagement, The Apprentice can teach us a thing or two says Rhiannon Price.

AQR Award Finalists Announced

AQR Award Finalists Announced

16 October 2017

Following extensive deliberation and debate, the jury are delighted to announce the Finalists below, in no particular order…

Monthly Dose of Design: Improve Your Discussion Guides with Visual Design

Monthly Dose of Design: Improve Your Discussion Guides with Visual Design

11 October 2017

In last month’s Monthly Dose of Design, we identified design fundamentals for researchers. Click here to read this month’s edition!

NORTHSTAR Nominated for Four Market Research Society Awards

NORTHSTAR Nominated for Four Market Research Society Awards

4 October 2017

We are pleased to announce that Northstar have been nominated in four categories at this year’s Market Research Society Awards!

Generating Compelling Data Centric Content

Generating Compelling Data Centric Content

13 September 2017

When data is thought of in a marketing context, two polarising ends of the spectrum come to mind. Read more to find out what Jack Miles means…

Introducing Design Fundamentals For Researchers

Introducing Design Fundamentals For Researchers

6 September 2017

New to design? Get caught up with these fundamentals for market researchers and make your work stand out. Northstar’s Emma Galvin and Nicholas Lee write for Greenbook.com.

The Apprentice: From NBC and the BBC to ESOMAR Congress 2017!

The Apprentice: From NBC and the BBC to ESOMAR Congress 2017!

29 August 2017

Learn how you can use TV shows to re-imagine your qualitative methods. Rhiannon Price talks to RWConnect about our ESOMAR Best Overall Paper Nomination.

Research for Passion, not Profit

Research for Passion, not Profit

23 August 2017

A lack of budget doesn’t mean an interesting project should pass you by; being smart with resources and client involvement could make it viable. Jack Miles discusses with Research Live.

Machines and Marketing: 6 Learnings From Supercharged

Machines and Marketing: 6 Learnings From Supercharged

7 August 2017

Northstar’s Alex Wilman responds to Marketing Week’s Supercharged Conference. Click here to read more!

Can We Still Trust Opinion Polls? A Young Researcher’s Response

Can We Still Trust Opinion Polls? A Young Researcher’s Response

4 August 2017

Last week, Simon Atkinson of IPSOS delivered a reasoned defence of pollsters at the MRS’s Guest Speaker Evening. Northstar’s Charlie Rollason responds…