Arm’s ability to continue to lead in its category is built on its ability to decode the evolving tech present and envision the emerging tech future. As a trusted partner of Arm, Northstar was invited to conduct some specific work with the 11-18 demographic which would allow Arm and its partners to access, interpret and create new software and hardware responses to the challenges posed by the complex relationship between youth and tech.
Direct recipients of work highlighted in Arm keynote address to MWC 2019
Engagements with parents to enable access to our targetgroup
Second motion infographic created to help explain findings in the most accessible means possible
Our primary research highlighted opportunities for development and innovation in the fields of cybersecurity, healthcare and education. Our insight was shared by the Arm CEO in his keynote address at Mobile World Congress 2019 in front of 7,900 VIPs and technology C level leaders.
Going far beyond our expectations. The research continues to be quoted by our CEO and senior leaders.
PR Content Generation
Attitude & Usage Studies
Opportunity Area Development
Motion Infographic Video