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Behavioural Tech-heads: What technology needs to learn from behavioural science: Sunk cost fallacy
In this installment of Behavioural Tech-heads we’ll be looking at the sunk cost fallacy.
Alex Holmes
Research Director
Ellie Jacobs
Research Executive
Six rebel ideas to make sampling an innovation priority
Jack Miles
Senior Research Director
Hyperconnectivity and cars: what people want in their future cars
Matthew Hellon
Research Executive
How the Lean Startup Can Help You Reduce the Risk in Innovation
Nicholas Lee
Senior Creative Designer
Emma Galvin
Emma Galvin
How to have meaningful brand-consumer relationships in a hyperconnected world
Alex Wilman
Research Director
Momentum is the key to workplace improvement
James Vaughan-Smith
Operations Director
Transforming Insight
Jack Miles
Senior Research Director
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