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MRS names second set of research heroes for 2021
The Market Research Society (MRS) has published its second tranche of Research Heroes as part of a year-long programme.
James Vaughan-Smith
Operations Director
Behavioural tech-heads: What technology needs to learn from behavioural science – Incentives
Alex Holmes
Research Director
Matthew Hellon
Matthew Hellon
How to win the battle of anxiety vs. excitement to attract new buyers
Jack Miles
Senior Research Director
Ehrenberg-Bass Q&A: What happens when brands stop advertising?
Jack Miles
Senior Research Director
Behavioural Tech-heads: What technology needs to learn from behavioural science: Sunk cost fallacy
Alex Holmes
Research Director
Ellie Jacobs
Ellie Jacobs
Six rebel ideas to make sampling an innovation priority
Jack Miles
Senior Research Director
Hyperconnectivity and cars: what people want in their future cars
Matthew Hellon
Research Executive
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