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Industry Commentary
Segmentation: The value of a category-centric approach
The author shares how category considerations can maximize the value of segmentation.
Neda Iranmanesh
Data Science & Analytics Manager
Industry Commentary
Making design thinking your own
Alex Wilman
Research Director
Industry Commentary
Introducing Design Thinking
Nicholas Lee
Senior Creative Designer
Industry Commentary
Canadians Wary but Optimistic About Public Transit as a Direct Result of COVID-19
Jennifer Yellin
Senior Vice President
Industry Commentary
Innovation Insights
Matthew Hellon
Research Executive
Industry Commentary
The behavioural science principles seen during COVID-19 and their meaning for marketers
Matthew Hellon
Research Executive
Industry Commentary
The View on Value
Jack Miles
Senior Research Director
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