up in the air: understanding drivers of choice in long-distance travel

$222 billion dollars are on the line in the airline industry… Year-on-year, more people are travelling by plane in the US. In

the generation gap in urban transit: how to get everyone on board

Outside of the basics of time, cost and speed, little is known about the motivations and barriers to using public transport in the US. And even less is known about the role age plays in this. Until now.....

smash the one-way mirror: immersing ourselves in others’ lives

Come along to Room 1 at 11.55 on Tuesday 12th March where Northstar’s Rhiannon Price will be exploring how you can smash the one way mirror and better immerse yourself in your customers’ lives.