Enabling Cadence to demonstrate broader thought leadership to expand their reach and better support their customers.

A glimpse in to a hyperscaled world

Cadence is a pivotal leader in electronic design, with unrivalled technical expertise across a range of advanced technologies, including Hyperscale and hyperconnectivity.

The approach

Northstar interviewed the end-users, Branding and Public Relations teams to understand Cadence's media positioning and its desired reach.

Three Key insights uncovered through research

Reaching new audiences

Cadence needed to reach both the mainstream and sector-specific press.

Uncovering new insights

Cadence needed to combine top-down (expert) with bottom-up (consumer) insights.

Communication design

Cadence needed insights to be communicated to everyday people as well as specialist publications.

The challenge

We provided the bottom-up perspective reflecting the opinions of more than 3,000 people - representing 1.5 billion people globally across five leading technology markets.

However, we needed to go beyond understanding what hyperconnectivity means for everyday people, and develop a way of effectively communicating these insights in a way that appealed to both mainstream and technical publications.

Using the Cadence brand guidelines

Building on existing graphic elements

The solution

By balancing both a tech-specific and mainstream look and feel, while staying true to their brand guidelines, we created a design that pushed Cadence’s branding into a new territory.

Consumer insights were designed for a less technical audience while maintaining visual appeal. Secondary graphic elements and iconography were developed to be scaled across web banners, publications and electronic direct mailers, which were used to support the launch of the Hyperconnectivity and You report.

We also designed sector specific graphics which allowed Cadence to speak to automotive, healthcare, consumer electronics.

Publicity

Cadence achieved coverage across a range of much more mainstream publications including the Financial Times.

Click here to view
Hyperconnectivity and You: A Roadmap for the Consumer Experience

Services

Quantitative research
Communication design

Methodologies

Design Thinking

Project deliverables

Publication
Digital marketing collaterals

Let's talk

Thank you
We have received your message and will be with you shortly
Oops! Something went wrong while submitting the form. Please try again.

London

london@northstarhub.com
+44 (0)20 7824 9870
Unit B3, City Cloisters,
196 Old Street,
London, EC1V 9FR

Toronto

toronto@northstarhub.com
+1 416 907 7100
18 King Street East,
Suite 1500,
Toronto, Ontario, M5C 1C4

New York

newyork@northstarhub.com
+1 646 651 1612
One World Trade Center,
Floor 67,
New York, NY 10007

Privacy Policy Worldwide | EU | FR