Understanding and rebranding an organisation that uses technology to empower companies to end human rights abuses diligence technology.
CHANGE THROUGH INTELLIGENT TECHNOLOGY
Northstar partnered with RightsDD to uncover their values and help tell their story through the different lenses in which they see themselves, the business and the world.
The approach
We adopted a dual approach. Internally, we looked to understand the needs of stakeholders through workshops. Externally, we interviewed customers to gain feedback and understand brand perceptions.
Three Key insights uncovered through research
The organisation
RightsDD is both highly technology focussed and empathetic to the world around them.
The audience
RightsDD is for advocates who believe in ending modern day slavery.
The product
RightsDD owns the smartest due diligence technology in the market.
The challenge
RightsDD needed to redevelop its identity to speak to those who share their belief in the betterment of the world through technology.
Technology
Empathy
Before
After
The solution
We developed a brand voice for RightsDD that spoke about the combination of technology with their commitment to ending slavery.
The FEEDBACK
"We came to Northstar looking to improve our website and sharpen our branding. The process they took us through challenged our understanding of who we are, what we do, and why we do it.
We worked with the creative team at Northstar who achieved first-rate results through a series of collaborative workshops. Northstar delivered a branding that clearly articulates the RightsDD values and ethos.”
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