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With a unique customer segment, this haute couture brand struggled to tell the different stories of these women at an organisation level, which encompasses their multifaceted nature and their strong emotions to the brand
“The Woman Behind The Jewel” invites clients to learn about the reality of their customers once their luxury jewellery has been stripped away.
While the branding is designed in synergy with the Couture house’s own branding, and the use of prisms and fragmented mirrors is used to indicate the multifaceted nature of these women.
The digital outputs market the exhibition to an organisation of more than 1000 employees ranging from fashion designers to C-suites.
