Designing a call to action for employees UK’s leading health & beauty retailer.


Framing different customer's views, lifestyle and values has always been challenging for UK's leading health and beauty retailer.

The challenge lies with the broad segments of people from all walks of life. From drivers that affect purchase to different customer journeys, we had to look into a framework to deliver a close up on different behaviour patterns in an informative and concise manner.


“Our Customers #CloseUp” was chosen as a call to action for employees of this large UK retailer to really get to know their customers beyond big data.

The use of framing throughout the design theme is designed to really put their values and shopping behaviours in the spotlight.

Design Disciplines

Branding & Identity
Digital Design
Print Design

Project Output

Project Branding
Digital Books
Printed Materials
Electronic Direct Mailer
Marketing Toolkit

Let's talk

Thank you
We have received your message and will be with you shortly
Oops! Something went wrong while submitting the form. Please try again.