Northstar’s research staff are spread across specialised qualitative, quantitative and marketing science practices. We believe that more vivid and valuable human truths are harnessed by combining rigour and creativity by people who have both technical research expertise and business savviness.
The corporate environment houses multiple stakeholders and competing silos which absorb data and insight into its structure. This often prevents insight from creating value. Northstar are experts in ensuring insights ‘land’ effectively so clients can take action.