a holistic approach

We are a multi-disciplined team coming from a range of educational and specialism backgrounds. From Ethnographers, to Marketing Science, to Graphic Designers, our expertise covers the spectrum of research services. This enables us to comprehensively interrogate your business needs, and then design a holistic approach which is perfectly targeted to your individual set of objectives.


With around 600 years of combined experience, our team has helped provide insight for every type of business challenge out there. To give you an idea of what we get asked most frequently, here is a cross-section of business needs and issues brought to us by our clients.

Cultural Understanding
Product Launch
Market Structure
Customer Journey
Product Testing
Content & Communications Development
Target Customer Exploration


We have many research tools in our arsenal, all of which help us understand people in different ways depending on what our clients need to know. We also use these tools as building blocks for more innovative methodologies meaning we preserve the validity of research when executing and delivering research with a more creative ‘twist’.

Focus Groups
Experiential & Event Intercepts
Online Boards
Telephone & Face to Face IDIs
Marketing Science
Online & Mobile Surveys
Product Clinics
CRM Data
Google Search Data
Non-Conscious Measurement

insight amplification

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

At Northstar, we recognise there is corporate inertia surrounding market research and we know it’s necessary to shake up how insight is communicated to drive it through client organisations. We are committed to thinking differently about our deliverables so client audiences not only listen to, but also enjoy insight (but don’t worry, you’ll get a PPT too!).

Film & TV shows
Range of mediums & formats
Real-time insight microsites
Visual storytelling
Branded projects
Insight campaigns