Northstar are excited to announce that our co-authored paper with BBH has been shortlisted for ESOMAR’s Research Effectiveness Award. This award showcases the very best in demonstrating how market or social research has had substantial commercial and or societal impact.

BBH and Northstar’s paper demonstrates how research and insight was used to understand automotive manufacturer Audi’s new target customer in a way that delivered a highly effective marketing campaign.

BBH and Northstar will present this paper at ESOMAR’s Global Congress in Edinburgh at 5:25pm, Tuesday 10th September. The presentation will be broadcast live on ESOMAR TV.

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