Northstar have been nominated for two MRS (Market Research Society) Awards:

  1. Insight Management – for using a TV format to generate and communicate insight for a leading UK grocery retailer
  2. The Virginia Valentine Award for Cultural Insight – for understanding how inequality is perceived across the globe and how to best campaign against inequality accordingly

The winners are announced on December 3rd.

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monthly dose of design: data storytelling for market researchers

The value of storytelling in presenting data is well-known and accepted, but how do we do so effectively? May's Dose of Design details the four stages of effective data storytelling.

insights in action: how language and tone started a conversation on mental health

This month's 'Insight in Action' recognises a successful mental health awareness from Scottish mental health charity See Me, and provides an important reminder to ask 'Are you Okay?' to our fellow colleagues this Mental Health Awareness week.

up in the air: understanding drivers of choice in long-distance travel

$222 billion dollars are on the line in the airline industry… Year-on-year, more people are travelling by plane in the US. In