Northstar have been nominated for two MRS (Market Research Society) Awards:

  1. Insight Management – for using a TV format to generate and communicate insight for a leading UK grocery retailer
  2. The Virginia Valentine Award for Cultural Insight – for understanding how inequality is perceived across the globe and how to best campaign against inequality accordingly

The winners are announced on December 3rd.

Featured Articles

book review – games and gamification in market research pt. 2

The second of a two part book review, where we look at what gamification means from a design point of view. We ask the question "How do I borrow gaming elements to design a game-based survey?”

book review – games and gamification in market research pt. 1

The first of a two part book review, where we look at what what gamification means and how it can facilitate the understanding of the consumer.

technology predictions for 2019

We may be entering 2019 as a technophilic society – but we are cautious believers. To find out more download the full report here.