Northstar have been nominated for two MRS (Market Research Society) Awards:

  1. Insight Management – for using a TV format to generate and communicate insight for a leading UK grocery retailer
  2. The Virginia Valentine Award for Cultural Insight – for understanding how inequality is perceived across the globe and how to best campaign against inequality accordingly

The winners are announced on December 3rd.

Featured Articles

northstar and BBH shortlisted for ESOMAR’s Research Effectiveness Award

Northstar are excited to announce that our co-authored paper with BBH has been shortlisted for ESOMAR’s Research Effectiveness Award. This award showcases

youth on tech – how to write surveys for young people

Last month we looked at why you should listen to the youth of today when researching the technology of tomorrow. This month, we look at how to write surveys for youths – a complex research audience.

Marco Vriens on the opposing worlds of academic & commercial research

The worlds of academic research and commercial research typically exist separately. As a result, few people can truly give a perspective on their similarities