Northstar have been nominated for two MRS (Market Research Society) Awards:

  1. Insight Management – for using a TV format to generate and communicate insight for a leading UK grocery retailer
  2. The Virginia Valentine Award for Cultural Insight – for understanding how inequality is perceived across the globe and how to best campaign against inequality accordingly

The winners are announced on December 3rd.

Featured Articles

insights in action: using behavioural science & humour to shape branding success

This month's 'Insight in Action' shows that faith in an off-hand comment from an agency intern can lead to a successful campaign, by any measure, and demonstrates the importance of context in any marketing endeavour.

monthly dose of design: design considerations for AR/VR

Maximizing the potential of augmented and virtual reality in market research through thoughtful design to deliver an exceptional experience.

insights in action: demobilizing guerrilla soldiers with old news

Learn how simple communications and 'old news' can be effective and create a significant societal impact.