We are pleased to announce that Northstar Research are winners of the MRS/AURA Award for Insight Management at this year’s MRS Awards for a paper entitled: Using TV & Excitement to Bring the Supermarket Customer Closer’ . The MRS judges cited the methodology detailed by the paper as being:

‘Extremely innovative, engaging and imaginative approach to synthesising market intelligence and promoting customer closeness. This wonderful simple concept with ‘proper’ execution was a stand-out in the category.’

Further details on our award winning approach can be found here.

By Alex Holmes, Research Director

If you would like further information, please get in touch via: aholmes@northstarhub.com

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