We are pleased to announce that Northstar Research are winners of the MRS/AURA Award for Insight Management at this year’s MRS Awards for a paper entitled: Using TV & Excitement to Bring the Supermarket Customer Closer’ . The MRS judges cited the methodology detailed by the paper as being:

‘Extremely innovative, engaging and imaginative approach to synthesising market intelligence and promoting customer closeness. This wonderful simple concept with ‘proper’ execution was a stand-out in the category.’

Further details on our award winning approach can be found here.

By Alex Holmes, Research Director

If you would like further information, please get in touch via: aholmes@northstarhub.com

Featured Articles

northstar and BBH shortlisted for ESOMAR’s Research Effectiveness Award

Northstar are excited to announce that our co-authored paper with BBH has been shortlisted for ESOMAR’s Research Effectiveness Award. This award showcases

youth on tech – how to write surveys for young people

Last month we looked at why you should listen to the youth of today when researching the technology of tomorrow. This month, we look at how to write surveys for youths – a complex research audience.

Marco Vriens on the opposing worlds of academic & commercial research

The worlds of academic research and commercial research typically exist separately. As a result, few people can truly give a perspective on their similarities