We are pleased to announce that Northstar Research are winners of the MRS/AURA Award for Insight Management at this year’s MRS Awards for a paper entitled: ‘Using TV & Excitement to Bring the Supermarket Customer Closer’ . The MRS judges cited the methodology detailed by the paper as being:
‘Extremely innovative, engaging and imaginative approach to synthesising market intelligence and promoting customer closeness. This wonderful simple concept with ‘proper’ execution was a stand-out in the category.’
Further details on our award winning approach can be found here.
By Alex Holmes, Research Director
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