MRS Awards 2021

December 10, 2021

Jack Miles
Senior Research Director

We are extremely proud to say that Northstar UK have won two coveted awards at this year's MRS Awards held on Monday:

Research Live Award for Global Business Impact of the Year

Research Live Award for Young Researcher of the Year

Research Live Award for Global Business Impact of the Year
To win this category, a client or organisation must put a high value on research and show how it has had a meaningful impact on its activity at an international level. The judges commented that this category in 2021 featured some of the strongest entries they had ever seen in the Research Live Awards, saying that within a very strong field, Jaguar Land Rover and Northstar Research were exceptional and win the top prize with an entry that serves as a beacon for how research can influence strategy and deliver results.

The judges said: “The automotive sector is highly competitive and together Jaguar Land Rover and Northstar Research used their insights to identify completely new audiences for the SUV manufacturer. The team’s influence went across disciplines and departments, even impacting the pricing of a global launch. It’s a submission that clearly shows the tangible commercial value that market research can bring.”

Research Live Award for Young Researcher of the Year
This category honours the rising stars of research from the supplier side. Young, talented individuals who are excelling in their field and flying the flag for the sector. One of the toughest categories to decide upon this year, the judges selected two superb winners from a very strong field: Matt Hellon and Ande Milinyte. Matt’s depth of knowledge is outstanding, and he’s used it to bring about significant change within Northstar. He is passionate about research and the revenue he has generated demonstrates just how much of an asset he is.

The judges said: “All the young researchers shortlisted as finalists for this award are high-flyers and look well set for successful careers in our sector. However, Matt and Ande stood out. Two highly impressive individuals and worthy joint winners of this award.”

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