Northstar win bronze at ESOMAR Research Effectiveness Awards

September 29, 2019

Alex Holmes
Research Director

Northstar are excited to announce that our co-authored paper with BBH won the Bronze Trophy at the ESOMAR Research Effectiveness Awards. This award showcases the very best in demonstrating how market or social research has had substantial commercial and or societal impact.

BBH and Northstar’s paper demonstrates how research and insight was used to understand automotive manufacturer Audi’s new target customer in a way that delivered a highly effective marketing campaign.

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