NorthstarAre Speaking at the MRS Digital Ethnography Summit

March 15, 2021

Rhiannon Price
Head of UK Qualitative Research & Global Client Engagement

NorthstarAre Speaking at the MRS Digital Ethnography Summit

RhiannonPrice will be joining a panel hosted by Samantha Bond (Kantar Public Division)alongside Ella Majava (Kantar Consulting) and Anouk Vincenti (Google).  Together they will be discussing the year thatdigital ethnography took centre stage and, as we head into 2021, how its rolewill emerge. They will be discussing:

·       What westand to gain and lose from taking a more digital approach

·      The social science lens on digital ethnography vs.F2F

·      Applying checks and controls over when each is used

·       Howface-to-face and digital ethnography can complement each other to form a hybridapproach

 

Thisdiscussion will take place on 25th March at 15.00. Details how you canjoin can be found here.  

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