September 9, 2020
ESOMAR’s Insights Festival 2020 will take place between September 14th and September 17th. Not only are Northstar speaking on the main stage, but we also have an entry in the Young ESOMAR Society (YES)award. The YES award is for researchers aged under 30 years old and is designed to showcase new and interesting research ideas. Entrants submit a 60 second video of themselves and their idea.
Matthew Hellon’s video on The Value Lab (Northstar’s platform for measuring and delivering value) will be shown on Monday 14th September after the introduction to the conference. Matt will discuss how people really think about brands, the pitfalls of existing willingness-to-pay approaches and propose how behavioural science and gamification can help re-shape how researchers measure and create value.
Voting will then commence over the next 24hours where delegates get to choose their favourite video!
The winner will then elaborate on their idea in a Pecha Kucha style presentation. That’s 20 slides and 20 seconds per slide!
For more information on the YES award click here
And click here to register for ESOMAR’s Insights Festival 2020