Featured Articles

book review – games and gamification in market research pt. 2

The second of a two part book review, where we look at what gamification means from a design point of view. We ask the question "How do I borrow gaming elements to design a game-based survey?”

book review – games and gamification in market research pt. 1

The first of a two part book review, where we look at what what gamification means and how it can facilitate the understanding of the consumer.

technology predictions for 2019

We may be entering 2019 as a technophilic society – but we are cautious believers. To find out more download the full report here.

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OVERCONFIDENCE AND THE WORLD CUP
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JESSICA FENNELL WINS 2018 YOUNG PROFESSIONAL GRANT
MDOD- DISTILLING DATA INTO INFOGRAPHICS
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Five Thought Provoking Take-Outs from IIeX Behaviour 2018
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Five Reasons To Gamify Your Pricing Research
THREE KEY DEBATES FROM ESOMAR’S UK MEET-UP
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